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College athletes

Financial Literacy

+4

Issue #10 | The fastest-growing corner of NIL — and the least prepared for it

Aug 10, 2026

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3 min read

Issue #10 | The fastest-growing corner of NIL — and the least prepared for it

Female athlete NIL deals grew 123% this year — the systems to support that growth didn't move nearly as fast.

Linas Juknevicius
Linas Juknevicius

Financial Literacy

+4

Issue #9 | What the data already shows us about the NIL cliff — signals nobody's connected yet

Aug 3, 2026

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4 min read

Issue #9 | What the data already shows us about the NIL cliff — signals nobody's connected yet

Three people who work with athletes every day left comments on a 200,000-view post — and none of them were talking to each other.

Linas Juknevicius
Linas Juknevicius

College athletes

+3

Issue #7 | The NIL cliff — when your biggest contract comes before your career starts

Jul 20, 2026

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4 min read

Issue #7 | The NIL cliff — when your biggest contract comes before your career starts

A LinkedIn post about this reached 100,000+ people in four days. Here's the full story — and what to do about it.

Linas Juknevicius
Linas Juknevicius

Final Whistle Finance

Financial clarity for athletes — before the final whistle, and long after it.

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