Linas Juknevicius

Former professional basketball player. ACCA-qualified finance professional with Big Four audit experience. Writing about money for athletes and the sports world at Final Whistle Finance — the resource I wish existed when I needed it most.

College athletes

Jul 20, 2026

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4 min read

Issue #7 | The NIL cliff — when your biggest contract comes before your career starts

A LinkedIn post about this reached 100,000+ people in four days. Here's the full story — and what to do about it.

Linas Juknevicius

professional athletes

Jul 13, 2026

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5 min read

Issue #6 | The money mindset — why athletes think about money differently than everyone else

It's not carelessness. It's conditioning. The five forces that shape how athletes think about money — and the five shifts that change everything.

Linas Juknevicius

income streams

Jul 6, 2026

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6 min read

Issue #5 | When the salary stops — building income that outlasts your playing career

The playing career ends. The financial life continues for another 50 years. Here's how to build income that outlasts the sport.

Linas Juknevicius

professional athletes

Jun 29, 2026

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5 min read

Issue #4 | The people around your money — agents, advisors, family, and friends

When the money arrives, so does everyone else. Here's how to tell who is genuinely in your corner.

Linas Juknevicius

professional athletes

Jun 22, 2026

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5 min read

Issue #3 | The short window problem — why athletes need to invest differently than everyone else

Your career lasts 8 years. Your financial life lasts 50. Here's what that means for every money decision you make.

Linas Juknevicius

professional athletes

Jun 15, 2026

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5 min read

Issue #2 | What your contract actually means for your take-home pay

Your contract says one number. Your bank account receives another. Here's exactly why — and what to do about it.

Linas Juknevicius

Jun 6, 2026

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5 min read

The mistake that cost me everything — and what I wish someone had told me

Linas Juknevicius