Linas Juknevicius

Former professional basketball player. ACCA-qualified finance professional with Big Four audit experience. Writing about money for athletes and the sports world at Final Whistle Finance — the resource I wish existed when I needed it most.

Financial Literacy

Sep 7, 2026

•

4 min read

Issue #14 | Good financial decisions shouldn't depend on willpower. Here's what to build instead.

Willpower fails under pressure. Four guardrails that don't depend on it — and why irregular athlete income makes them harder to build than you'd expect.

Linas Juknevicius

Financial Literacy

Aug 31, 2026

•

3 min read

Issue #13 | Knowing what to do and doing it are two different skills. Nobody tells you that about money.

Knowing the right thing to do and actually doing it under pressure are different skills — and financial education usually only trains one of them.

Linas Juknevicius

Financial Literacy

Aug 24, 2026

•

3 min read

Issue #12 | An injury is two separate problems. Most insurance only answers one of them.

A health question and a money question aren't the same question — and most athletes have only ever had one of them answered.

Linas Juknevicius

Financial Literacy

Aug 17, 2026

•

5 min read

Issue #11 | Your name travels farther than you think. Your image doesn't — automatically.

Two different assets, two completely different rules — and most athletes have the assumption backwards.

Linas Juknevicius

Financial Literacy

Aug 10, 2026

•

3 min read

Issue #10 | The fastest-growing corner of NIL — and the least prepared for it

Female athlete NIL deals grew 123% this year — the systems to support that growth didn't move nearly as fast.

Linas Juknevicius

Financial Literacy

Aug 3, 2026

•

4 min read

Issue #9 | What the data already shows us about the NIL cliff — signals nobody's connected yet

Three people who work with athletes every day left comments on a 200,000-view post — and none of them were talking to each other.

Linas Juknevicius

financial team

Jul 27, 2026

•

3 min read

Issue #8 | Building your financial team — what good actually looks like

Not who to avoid. What "good" actually looks like — plus a free checklist to bring to your first meeting.

Linas Juknevicius

College athletes

Jul 20, 2026

•

4 min read

Issue #7 | The NIL cliff — when your biggest contract comes before your career starts

A LinkedIn post about this reached 100,000+ people in four days. Here's the full story — and what to do about it.

Linas Juknevicius

professional athletes

Jul 13, 2026

•

5 min read

Issue #6 | The money mindset — why athletes think about money differently than everyone else

It's not carelessness. It's conditioning. The five forces that shape how athletes think about money — and the five shifts that change everything.

Linas Juknevicius

income streams

Jul 6, 2026

•

6 min read

Issue #5 | When the salary stops — building income that outlasts your playing career

The playing career ends. The financial life continues for another 50 years. Here's how to build income that outlasts the sport.

Linas Juknevicius

professional athletes

Jun 29, 2026

•

5 min read

Issue #4 | The people around your money — agents, advisors, family, and friends

When the money arrives, so does everyone else. Here's how to tell who is genuinely in your corner.

Linas Juknevicius

professional athletes

Jun 22, 2026

•

5 min read

Issue #3 | The short window problem — why athletes need to invest differently than everyone else

Your career lasts 8 years. Your financial life lasts 50. Here's what that means for every money decision you make.

Linas Juknevicius

professional athletes

Jun 15, 2026

•

5 min read

Issue #2 | What your contract actually means for your take-home pay

Your contract says one number. Your bank account receives another. Here's exactly why — and what to do about it.

Linas Juknevicius

Jun 6, 2026

•

5 min read

The mistake that cost me everything — and what I wish someone had told me

Linas Juknevicius